BEST BUY

LIVELY

AGENCY: DAVIS ELEN ADVERTISING

ROLE:   DIRECTOR OF DIGITAL DESIGN

YEARS:  2000-2025

Best Buy's purchased GreatCall, a client of Davis Elen, for over 800M in 2020. Working across every medium, I most directed the redesign of a 200 page website, as well as brand development, style guides, digital product design, broadcast, digital display, and out of home. Our 2021 website had over 32M page views and led to a 40% increase in online sales. Additionally we did another full rebrand in 2023 to further integrate with Best Buy's new healthcare at home initiative as well a recent new Shopify website.

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2025 Shopify site, built in conjuction with the Best Buy XD team.

VISIT SITE
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2023 Style Guide Colorways.

Airing during the 2021 Emmys, we created a commercial featuring a newly recorded acapella from the sole remaining member of the acclaimed 60's band, the Mamas and the Papas. My role was creating style frames for each scene to guide the shoot.

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2021 Lively Website

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2020 Digital Style Guide Specimens: App icon, Typography, and Service Icons.

©2026 WILL WORK FOR DESIGN

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