McDONALD'S

BEYOND THE ARCHES

AGENCY: DAVIS ELEN ADVERTISING

ROLE:   DIRECTOR OF DIGITAL DESIGN

YEAR:   2024

Davis Elen manages advertising for around 3000 McDonald's restaurants across America. In 2024 we  created a series of 10 films documenting the struggles and successes of inspirational employees. The campaign won a Bronze and Silver pencil at the One Show awards. 

One big piece of the project was a website containing all the films that was the target of a comprehensive media campaign pointing viewers from social to the films.

2024 One Show Short Form Video Winner.

Ted Williams is the swing manager of the Anaconda Montana McDonald's. Watch his story here.

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