ALKALINE 88

SMOOTH HYDRATION

AGENCY: DAVIS ELEN ADVERTISING

ROLE:   DIRECTOR OF DIGITAL DESIGN

YEAR:   2021

Alkaline 88 came to us to bring their brand to another level. With the addition of Shaquille O'neal, and a national adverting campaign covering all mediums, they were able to realize a substanial increase in their share price, and distribution. We created a series of commercials, billboards, websites, product photoshoots, display ads, and an email retention campaign.

TELEVISION

Forklift

TELEVISION

Big Rig

OUT OF HOME

From Thanksgiving to December 31, 2021, Alkaline88 is advertising in NYC's Times Square. The ads took up 14 stories of digital billboard space on the corner of West 64th Street and 7th Ave.

OUTDOOR

Shaq Diesel

DIGITAL

WEBSITE

STORYBOARDS

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